Hassan Hajjaj was born in 1961 in Larache.
A multidisciplinary artist, Hassan Hajjaj has developed a body of work at the intersection of photography, installation, design and fashion. Between Morocco and London, where he settled in the 1970s, he has built a visual universe shaped by popular cultures, music, urban fashion and the intersections between Moroccan traditions and contemporary visual culture.
Through staged portraits, Hassan Hajjaj subverts the codes of studio photography, advertising and orientalism. His compositions combine clothing, accessories, graphic patterns and everyday objects — tin cans, packaging and consumer products — integrated into frames that become elements of the work in their own right.
Blending pop influences, vernacular references and urban cultures, he has developed a singular visual language in which humour, stylisation and a critique of representation play a central role.
His work has been the subject of several major institutional exhibitions, notably at the Maison Européenne de la Photographie (Paris, 2019), and subsequently at Fotografiska in Stockholm, New York, Tallinn and London.
His works are held in several public and private collections, including the Brooklyn Museum (United States), the Los Angeles County Museum of Art (United States), the Virginia Museum of Fine Arts (United States), the Maison Européenne de la Photographie (France), the Institut des Cultures d'Islam (France), the MAXXI (Italy), the British Museum (United Kingdom), the Victoria and Albert Museum (United Kingdom), the Museum of African Contemporary Art Al Maaden (Morocco), the Kamel Lazaar Foundation (Tunisia), the Guggenheim Abu Dhabi (United Arab Emirates), the Barjeel Art Foundation (United Arab Emirates) and the National Gallery of Victoria (Australia).
Hassan Hajjaj lives and works between Marrakech and London.